About Us
Over the last few years, you may have realized what many others have:
True online success is no longer about ONLY having a web site.
It's about having a living, breathing, online presence that connects with, engages, and builds relationships with the people you want to serve.
If you do this authentically, consistently, and continually - business comes automatically.
With that in mind, it's incredibly important to us that you have:
- a solid education of how to succeed online today (including "best practices" for YOUR industry, and how to connect with your potential and existing customers),
- a great understanding of who you're looking to attract (what words they're using in Google, where they're spending their time online, and what places they're visiting online),
- a clear understanding of how to help them understand that YOU are the one,
- a very specific strategy for connecting with them in all relevant mediums (your web site, your blog, social media, PR, etc.), and most importantly,
- a way to test & measure every part of your strategy (improving what works, and removing what doesn't).
Online success (which takes time to achieve and varies from business to business), is best summed up with these three questions:
1) Am I attracting the right people with my online presence?
2) Are my online visitors actually contacting me or buying from me?
3) Has my online presence increased my business's profit (not necessarily sales, but profit)?
If you don't know the answers to these questions, then it's your time to start the educational journey.
Here's our team that makes all of this happen for you! ;)
Internet Services Group - We're happy you're here!
Charly Caldwell II - Founder, CEO & President
You know how it's hard to know why, how, where, and when to participate online, so you can grow?
We solve this.
We do this by helping you understand exactly who your most fulfilling, most desirable, most profitable customers are, and then crafting the most comprehensive strategy & plan to reach them.
Convincing them you're the one they've been looking for, all along.
We make the entire process simple for you, while consistently showing you your success along the way.
We're so happy you've found us!
Contact Charly to find out how we can help you let the world know of the awesome ways you serve.
Jason Taylor - Marketing Director
Jason enjoys a "tidy" life--a tidy home, a tidy work space, a tidy car, and "tighty whities". He's a huge mixed-martial arts fan and has mastered the art of "tongue fu"--specializing in perky conversations, story-telling, premium joke sharing, and yakking. Speaking of "yakking"... It's been told that Jason once rode on the back of a yak at the track, wearing black. Ain't that whack?
Marin Asher - Marketing Director
Marin (like Marvin without the "v") stems from a long line of artists who taught her to just "go with the creative flow." This artistic odyssey led her to explore dance, watercolors, photography, video production and graphic design. While it's a daily challenge to use the left side of her brain as much as the right, Marin finds perfect balance at the Dog Beach with her family.
Marty Caldwell - Marketing Director
Born and raised in Michigan, Marty comes to us through her massively manly and strikingly handsome son, Charly. She has years of business experience, a degree in mothering and a love affair with water. Recruiting her to move to Florida and enjoy life was a breeze. Marty loves to weave baskets on the beach, create floral arrangements of magnificence, and solve puzzles.
Julie Digby - Marketing Director
Julie has a passion for linguistics, music, travel, and laughter. She strives to find that perfect balance of creativity and logic, as well as the perfect balance of caffeine in her system. Starbucks in hand, Julie dives into writing your content armed with an extensive background in marketing and PR, and a keen sense for finding interest, intrigue, or humor in ANY subject. When she's not "in the zone" working on your web marketing, Julie's usually playing guitar, traveling, boating, beaching, or hanging out with her son, Tyler.
Dan Laursen - Internet Marketing Specialist
I love to help people figure out how well their online marketing is working. When I can distill an avalanche of marketing information into the key things that people need to make good business decisions, it really makes my day! I've been working with Charly since 1993. He has a gift for bringing great people together, and I'm very lucky to be a part of that.
Don Laursen - Senior Technician
Don Roy is a Trekkie, formerly of Michigan, where he was an unfulfilled filing clerk fooling around filling out forms. He found his true calling in programming and graphic design after receiving his degree in business and art. He's keen on culinary delights like cheese, Coors, and Coca-Cola, but knows nothing of Canasta.
Tom Schumm - Marketing Technician
After a stint in the French Foreign Legion, Tom fell in with a secret society of Scandanavian mystics from whom he learned the dark arts of Vi and Atari. Subsequent careers include snakecharmer, encyclopedia salesman and now, ISGFL's black wizard of code. When he's not normalizing databases or casting bones, Tom enjoys postmodern computer languages, extreme sledding and long walks on the beach.
Heather Slabosz - Marketing Technician
Heather enjoys creating captivating design by way of vibrant vectors and peppy pixels for your graphic projects. Her creative path started as a child and is her passion to this day. She also enjoys watercolors and making maps of coastal areas. When not creating you can find her with her loving and humorous husband, Dave, on their boat in Estero Bay. If she is lucky, her equally loving and humorous young son Derek will join along.
Laura Hess - Real-Time Marketing Specialist
Laura, the self-proclaimed Google Queen, has been helping her friends and family find what they need on the Internet for years... Now, Laura has decided to the turn the tables and help you market your web site! Armed with ISG's formula for success, she helps you dodge stagnant statistics by testing and measuring everything along the way. Laura can be found enjoying the mall, the beach, or camping with her loving husband Jeff, beautiful daughter Clara & happy dog Kalua.
Adam Caldwell - Marketing Specialist
Adam was born in Buckeye-land, and throughout life - moved around a lot - finally ending up a Bulldog in beautiful Athens, Georgia. He enjoys chillin' with his homies while watching movies, tv shows, and playing the latest Wii & Xbox games. It's his goal to assure you're reaching your online goals, and will deliver for you using his massively manly mad-skillz.
Becky Sterling - Web Marketing Specialist
Becky blew in from the Windy City in 2007 to take advantage of the beach, boating, and beautiful BBQ weather. While keeping in touch with her friends and family through Facebook and Twitter - she has become a master social networker. She shows her Chi-Town Pride by cheering on the Bears and Cubs. Becky whips out Web marketing content with incredible speed and accuracy - which is why we call her "the specialist".
Mark Luchauer - Web Marketing Specialist
Christ. My Wife. Family. Macbook. Recording Music. Creating Websites: http://www.HaveFunTeaching.com, http://www.ColorMeGood.com, http://Free-Worksheets.com. Smelling. A Good Beat. Simply Raspberry Lemonade. 80's. Photography. All-Day Pot Roast. Stars. Teaching. Freshly Cut Grass. Crunchy Grapes. Thunderstorms. Travel. Chocolate Fudge Pop-Tarts. Marketing. ISG. Space Shuttles. Friends. Killing Ants. Hide and Seek. Autumn. Hawaii.
Renee Pitts - Internet Marketing Specialist
Renee, originally from Ashtabula, Ohio, truly appreciates all the sun that Southwest Florida offers. Renee enjoys a drama-free lifestyle and is a true believer in the statement “Live for Today”. Renee is a graduate of the University of Florida and passionate about sales and marketing. A valued friendship led Renee to ISG, and she's so amped to be part of the team! Renee loves being on the boat with her husband, Ian, watching Gator Football and hanging out with her awesome family and friends.
Amy Prior - Senior PR & Copywriter
The Copy Ninja, (a.k.a. Amy Prior) has a black belt in the art of Web writing. When she’s not using her superpowers to fight bad grammar and spelling, she’s either whipping up something delicious in the kitchen, playing Lexulous on Facebook, or playing the “Hey! That guy was on Star Trek!” game. She enjoys snarky humor and Jimmy John’s sandwiches, but hates driving.
Dara Katz - Web Copywriter
Dara (Dare-uh) is exporting her stealthy keyword optimization talents to ISG’s content writing team from the city that sometimes sleeps, the world’s only Chicago, Illinois. An Internet addict/enthusiast, she is totally pumped to get your business noticed and sitting with the popular kids. She’s also a licensed stand up comedian but is currently explaining to her grandmother that Web Marketing is not about getting the word out about this new Internet thing.
Stephen Gregory - Senior Videographer
Stephen is a renaissance man who is as comfortable shooting and editing HD video as he is racing his unicycle or playing the pan flute. Having spent a lengthy amount of time working with ad agencies in New York City, Los Angeles and Miami he has finally settled in South Florida where he enjoys crochet and adding to his massive sombrero collection. Along his journeys he discovered the secret to happiness, and that is... a job well done.
Marcus Summ - Marketing Technician
Born and raised in the city of palms, Marcus returned to his native land after a brief vacation in Gainesville, where he graduated from the University of Florida. Go gators! When he's not in the ISG office glued to his mac, Marcus enjoys telling local folklore, fishing, playing tennis, watching sports and relaxing with his Basset hound Waldo (the laziest dog on earth). His goal is simple - help you achieve sustainable results online!
Reema Bhatia - Programming & Development Director
Any day that I can add value to our clients' businesses is a good day for me. My team at Stickboy Creative + ISG is my family, am proud to be part of such an amazing group of rockstars! My passions are project management, automating business processes and defining areas of innovation in every technology we build. Got something in mind that seems too hard to achieve? Been told 'That's impossible?' Bring it on! Together, we can accomplish any challenge.
Matt Bernhardt - Business Development Director
I love connecting people, ideas and opportunities to one another. For me, there is no better charge in life than championing somebody to get through a challenge in life or business. I'd love to get together with you over coffee or drinks and see if our team can create solutions to help your company or help you connect with an opportunity. Let's connect!
You know what we love about our company?
We get to come to work every day and do something we love...
Help businesses and organizations figure out where their audience is online -
THEN help them connect with their audience, showing their audience how awesome they are!
We do this by creating, building and maintaining a well-thought out continuity plan, and
then by creating an amazing foundation (website, blog, social media, business listings, etc) that completely supports the plan - testing and measuring everything along the way.The best part? We do all of this while creating, building and maintaining great relationships!
We believe great relationships create great, profitable businesses
and over the last dozen years, we've proven it.
The fun part about everything we do, of course, is continually mastering all of the ways to reach out.
Fortunately, we've developed a wonderful process for assuring we:
- attract with the best people - both for us, and our customers,
- reach out in the right places online for everyone we work with, and
- properly position the online messaging so it truly resonates with their audience.
If you think we might be a good fit for you - let us know:
Have a wonderful day and enjoy!
Proud Member Of:
